Top SEO Interview Questions and Answers – 2020

Top SEO Interview Questions and Answers – 2020

1) What is SEO?

SEO or Search Engine Optimization is a continuous process of increasing the number of visitors organically to your site by obtaining a high-ranking placement in the SERP. (Search Engine Results Page)

2) What is Bounce Rate?

Any visitor comes on your website, and they exit from it. And not go to another page this thing called bounce rate.

3) What is Referral Traffic?

It shows that from which place or a platform, our website traffic comes. If not, come from organic search.

4) What do you mean by Backlink?

The incoming links to your website are referred to as Backlink. It is also known as an inbound link.

5) What is the outbound link?

The outbound links are these kinds of Links, which links from your website to another webpage or website.

6) What is the Do-follow link?

Dofollow link passes link juice (website traffic) and has an impact on Google Ranking Algorithm.

7) What is the No-follow link?

Nofollow links do not pass Link juice (website traffic) and have no impact on Google Ranking Algorithm.

8) What is Google Search Console?

Google Search Console is a service provided by Google from where you can get information about your website like crawl errors, search queries, Indexing data, CTR, etc.

9) What is robots.txt?

Robots.txt is a text file. This file instructs search engine crawlers about indexing and caching of a webpage, data of a website or directory, domain.

10) How to create a sitemap?

Process – Go to sitemap generator, Add your domain, Then generate a sitemap, Download it, Upload it into the domain root folder of your website, submit URL to Google search console.

11) What is the meaning of competitive analysis?

The competitive analysis makes a comparison between the website I am optimizing. And the site that is ranked highly in search results.

12) What is 301 redirect?

It is a method by which the user is redirected to a new page URL to the old page URL. It is a permanent redirect, and it is also useful in directing link juice (SEO Value and Website Traffic) to a new URL form old URL.

13) Which is the most critical area to include your keywords?

The most optimized area to use your keywords are

1. Page Title

2. Body Text

3. Meta Description

14) What is ALT text?

Alt text (alternative text), also known as “alt attributes,” “alt description,” and technically incorrectly as “alt tags” are used within an HTML code to describe the appearance and function of an image on a page.

15) What is the difference between the exit rate and bounce rate?

Suppose any web page in your site receives 100-page views covering 100 sessions. But on 10 of these sessions, visitors leave your site from this page. It means the web page has a 10% exit rate.

The bounce rate is a percentage of visitors who come on a website. After the visitors arrives on the first page and they exit from the site after viewing only one page.

16) Can 404 pages affect Ranking?

No, 404 pages do not have any direct effect on Ranking.

17) How do you measure success?

Success always depends on the key performance indicator and how well they perform for any business. For SEO, the best measurement of success is the performance of KPI.

Ex. If you want to download a sheet from users, at this time, our KPI is conversion based, which requires the final action to download the file.

18) Which are the three questions that you will ask your client before start working on any project?

This question is some practical question to test your project management skills and understand you better. It would be best if you answered by saying that “I will frame three particular questions to target three different areas of the client’s business. These would be focused around business demographics, target location, the KPI (Key Performance Indicator) of the business, the CPA (Cost Per Acquisition) value, or each channel the client is investing at present.”

19) Have you heard of Voice Search, tell me one thing which can help to achieve Ranking in voice Search?

39% of voice users are looking for business information. So, it’s never been a more important time to optimize your local SEO.

20) Why is my competitor ABC places above me in the search engine?

It’s required details study then, and then only you get to know that why they higher Ranking than you. 

Site Audit Analysis, Competitor Backlink Analysis, Keyword Analysis, Social Media Analysis,

After then you get some factor, and that reason competitor gets higher Ranking.

21) Tell me about the recent update from Google Search Engine or Google Algorithms?

Deindexing Bug – 5 April 2019

Google confirmed a bug that dropped pages from the search index around the weekend of 5 April. MOZ also suggest drops on 5 April and 7 April, with about 4% of stable URLs falling off of page one. Most sites recover soon after.


Amir Sohail Mallick

Amir Sohail Mallick is a Software Engineering Student. He maintains everything very easily, manages his team like a charm. Cool Boss 😜

This Post Has 2 Comments

  1. Kiranadukan

    Thanks for sharing, great information about SEO. All SEO key information in short.

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